2019 Review: Expansion of the Africa programme in 2019

Since 2018, the Societe Generale Foundation has reinforced its citizenship programmes in its African subsidiaries.


This priority programme in Africa targets local initiatives in the fields of education, access to training and the development of income-generating activities, with particular attention paid to the emancipation of women. Every year, the Foundation deploys a growing budget for these projects carried out on African soil. In 2019, the Foundation moved a step closer to reaching this objective by developing a new programme combining financial and skills sponsorship, the PanAfrican Charity Awards.


16 projects supported in collaboration with the subsidiaries

In 2019, a total of €666,500 was granted to 16 projects in Africa. Among them are those carried by the three priority partners in Africa designated by the Foundation, which receive support for their projects carried out in various countries over several years. The first is CARE which, since 2014, has set up Village Savings and Credit Associations (AVEC) in Morocco to promote the creation of micro-enterprises and cooperatives by women.  The second is Simplon, whose training programme in computer programming-related professions has benefited 500 people in Burkina Faso, Côte d'Ivoire, Morocco, Senegal and Tunisia, the majority of whom are women. Finally, Terre en Mêlées, which, since 2011, has used rugby as a means to integrate, educate and emancipate, and continues to develop with the support of the Foundation in five countries: Burkina Faso, the Côte d’Ivoire, Madagascar, Morocco, and Togo.


The other projects supported come from the Foundation's annual calls for projects and the new PanAfrican Charity Awards. The projects are selected in close association with the local subsidiary to ensure the social impact of the action in question. This year, the supported projects largely focus on entrepreneurship with the actions of Empow'Her in Ivory Coast, the Institute of International Social Cooperation in Benin and Senegal and Rouge Beauté and Des Mains pour Madagascar in Madagascar. Professional training is also well represented with the associations Terres Rouges in Benin, ADESAF in Burkina Faso and the European Institute for Cooperation and Development in Ivory Coast. Finally, some projects are noteworthy for their educational approach: ADVY in Burkina Faso and L'Heure Joyeuse in Morocco.


PanAfrican Charity Awards: a successful first trial

Among all the support for projects in Africa, three of them, corresponding to a donation of €70,000, were chosen as part of the very first PanAfrican Charity Awards.  Launched in December 2018, this programme was initiated in order to give a local citizenship momentum by involving more subsidiaries. This gave rise to the “ Africa Citizenship” programme which aims to develop existing solidarity sponsorship programmes in subsidiaries, formalise the position of the company with regards to local solidarity and strengthen its local roots. The PanAfrican Charity Awards were created to raise awareness among subsidiaries of this new commitment programme.


The 17 African entities were invited to present a project of a local partner association providing professional integration or integration through education. Promoting the role of women as actors of development was also an important criterion. In order to submit the application, each subsidiary also had to identify skills sponsorship actions upstream that it could set up with the association to get its employees involved. In total, ten countries took part: Benin, Cameroon, Côte d'Ivoire, Ghana, Madagascar, Morocco, Mauritania, Mozambique, Senegal and Tunisia. Three associations then received a budget from the Foundation:  Claire Amitié supported by the Côte d’Ivoire subsidiary, Ali Zaoua presented by Morocco and AMOS in Senegal. Following this success, the PanAfrican Charities have will be held again in 2020 and applications are already open. Subsidiaries are invited to submit applications by 29 February 2020.




3 SPARK program winner - SGBCI ceremony Oct 2019